Iowa's Living Roadways Annual Celebration & Luncheon: 

Our Town Rocks!

Anyone from a small town will tell you about how their hometown provides an amazing backdrop to this Rock Opera called “life.” Our town is where we can dance to the beat of our own drum, create memories and live our lives to the fullest. For more than two decades, Iowa’s Living Roadways has helped Iowa communities highlight the unique traits that encourage tourism and quality of life. We help you showcase the heart and soul of your town—whether that’s by envisioning a new amphitheater surrounded by beautiful trees, a community trail winding through a native prairie, or signs featuring your town’s unique history. Join us to learn how you can sing your town’s praises and attract rock stars to your community!


Iowa’s Living Roadways Celebration and Luncheon

Friday, November 16, 2018

8:30 a.m. - 3:30 p.m.

Gateway Center • 2100 Green Hills Dr • Ames, Iowa


Rockin’ Towns: It’s Hard Work to be a Rock Star Community

Keynote Speaker: Julianne Couch


What keeps small towns alive and vibrant? Bellevue, Iowa, author Julianne Couch offers insights into what keeps millions of Americans rooted in small towns. 


She is the author of “The Small-Town Midwest: Resilience and Hope in the Twenty-First Century” and “Along the Sylvan Trail.”



The meal will be provided for past, current and prospective participants of Iowa’s Living Roadways programs, as well as partners and vendors. 

Registration is now closed. To make changes to your existing registration, please contact Alida Selim at 319-373-0650 x 124.



Click here for the day's full agenda


Vendor Exhibition
Know a business that could help other communities with their Iowa’s Living Roadways project? Invite them to our vendor fair. 

Click here for more information


Don’t refrain from showing us how your town rocks! We want to see your Iowa’s Living Roadways project featuring native trees and plants along Iowa’s roads and trails. Share a photo of a green Iowa’s Living Roadways project in your community, and you’ll get the chance to win a few trees. Share your photo on Facebook with a short description of how an Iowa’s Living Roadways program helped your town, use the hashtag #ILRRocks and tag @TreesForever and you’ll be entered in a drawing to win $500 for trees to grow in one of your community projects. Post your photo by November 9, 2018 to qualify. This contest possible thanks to the Trees Forever endowment.